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Test of Marketability
The more you strive to improve your marketability, the more effective
your job search will be. Understanding the key marketing concepts of
job-hunting -- including the importance of touting your accomplishments
-- will improve your chances of finding the job of your dreams.
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Instructions: Answer yes or no to each of the following 25
statements. Record your score and then check your Marketability
Score at the end of this page. Enjoy.
Part I: Personal and Professional Development
- I read newspapers and magazines (including trade journals)
regularly to stay abreast of key issues in business and my field of
interest.
I have the appropriate education and experience for the kind of
job I am interested in attaining.
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I attend seminars and workshops that will add to my knowledge and
expertise.
I belong to at least one professional group.
I have had increasing levels of responsibility and/or been
promoted in the past five years.
Part II: Preparation
- I have identified my key skills and abilities, as well as my
strengths and weaknesses.
I know how to dress professionally.
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I know the key elements (the Unique Selling Proposition) that
differentiate me from other job applicants.
I know exactly the kind of job I want next.
I can research companies and industries.
Part III: Networking
- I keep in contact with colleagues I have met at professional
events.
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I keep in contact with people I have worked with in the past.
I attend professional conventions and make contacts with leaders
in my field.
I introduce myself to others at social and business functions.
I exchange business cards (or resumes) with all new people I meet
at these functions.
Part IV: Cover Letter Essentials
- I have developed and honed, and can communicate, my Unique Selling
Proposition.
I address all my cover letters to named individuals (Except when
answering blind-box classified ads).
I never leave the ball in the potential employer's court; I always
take a proactive approach.
I tell what I can do for the company rather than what the company
can do for me.
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I have eliminated all errors from my cover letters, and printed
them on standard business-paper stock using a high-quality printer.
Part V: Resume Necessities
- I have identified two or three key accomplishments for each job I
have had.
I have determined my best format (chronological, functional, or
some combination of the two) for my resume.
I have used action verbs in my descriptions.
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I have eliminated all errors from my resumes and printed them on
standard business-paper stock, using a high-quality printer.
I have produced a resume that stands out from other resumes.
Scoring
Total your "yes" answers. If your yes answers total:
- 23-25......You're in great shape -- you are ready for a
successful job search.
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- 21-22......You need some fine-tuning -- checking out some
of the Quintessential Career Resources could be just the edge to get
you that job.
- 18-20......You need more preparation -- better go out and
read several of the articles and tutorials available at
Quintessential Career Resources.
- under 18......You have a lot of work ahead of you --
better run out and read as many of the articles and tutorials
available at Quintessential Career Resources.
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